He probably thought about it as Youtube-vs-Spotify, with Apple and other RSS clients being more of the same. I don't think Joe really understood that RSS is a Free (as in freedom) media, perhaps the last. Failed to find a way that doesn't sound like a paranoid eff rant. We the geeks have done a terrible job of defining and promoting digital freedom. No one tells you what to say, or controls who listens to what. Podcasts are/were one the the free digital medias. I doubt that what they spent is even theoretically justifiable as a self contained business proposition. Spotify Premium: Music library For the most part, both free and paying users have the same access to Spotify’s library of over 80 million songs and podcast titles. Either way, it's not just "buying premium content." It's an attempt to seed a monopoly. Eventually enough momentum shifts, and all the other podcasters have to go where users go, spotify. They bought exclusivity to as many top podcasts as they could in order to start centralizing podcasting on their platform. Spotify is trying to be the one that owns it. No one "owned" podcasting, like itunes own streaming music and youtube own free-to-air TV. I don't understand at all why an enormous company like Spotify is so neglectful of the entire apple ecosystem. They also only recently added offline playback for Apple Watch and even then it's premium exclusive and requires manual downloading of eps. However, Spotify has some cool features including. I use mostly Apple products and love the design of Apple Music, the way the library works, the artist radio, lyrics feature and the way the CarPlay app works. On a different note regarding the Rogan Deal, Spotify took ages to add video streaming support on Apple TV (main way I would catch Rogan) which basically caused me to quit casual watching. I have struggled over the past 2 years to really choose one of the two services and stick to it. Most even very successful podcasts likely have low opex (some exceptions like NYT Daily) and don't benefit from a big pile of cash. These deals are just payouts for the hosts not investments that make the shows better. I don't think there is much of any argument that Spotify can improve that state for consumers by taking a podcast exclusive. Podcasts for the most part were in the ideal state for consumers, almost always free and mostly client independent distributed w/ RSS. Spotify won with music because it improved upon the existing state of listening to music and offered a free or cheap solution that was even a compelling alternative to piracy. Because of this, Spotify will automatically get the win for us, but we’ll still explain the differences between Apple Podcasts and Spotify. It's been frustrating watching the Spotify (and general movement) with podcasts fragmenting and going exclusive. Though you can’t listen to podcasts through Apple Music, Apple does have a free podcast-dedicated app (called Podcasts) where you can get your casting fix.
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